(above) The Logo
(above) poster design using images by Lee Elliott
The aim of this project was to create an identity for a Manchester based dance and model agency. A second year photography student (Lee Elliot) who already works for the client approached me with the brief.
The task included creating a name and identity for the client. In order to meet the client’s request the identity needed to be young, fresh and upbeat, following current trends in dance. Using eye-catching graphics and memorable typography. I also wanted to include the use of previous photography work done by Lee for the client.
The development of the identity happened quite fast. During conversations with the client we decided on the name ‘Trip’. For research I looked towards sports brands and popular logo forms, and decided that it needed to be dynamic and bold, with a shape that would be easily recognisable. This was the reason for the forward slashes; they add movement to the text and the also bring the image and text together.
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