Final spreads from my Cookbook project, I am really pleased with how the images and text work together, I am now working on a wraparound for the book which will hopefully feature large scale prints of the images featured in the book.
The initial aim of this project was to create a cookbook that features the recipes of a working kitchen. In the current financial climate people are cutting back on life’s luxuries, this is an opportunity for the brand to utilise a different marketing platform. However as I began to develop the brief it became clear that in order to create an entire book of the chefs recipes would have taken at least 12 months, as the kitchen team had not documented every recipe they had every created in a form that could be translated into a cohesive book. I therefore decided to turn the brief around and focus on another aspect of the business called Whites@Home. This is the section that makes and sells all sorts of jams, chutneys and condiments to the general public.
In order to understand what form the book would take I had to explore and research how modern and classic cookbooks are laid out, the typographical styles that are used and the way these relate to the audiences they are aimed at.
I found that it is important to engage with the audience and that a book such as a cookbook must be easy to follow but still be visually stimulating.
As part of the brief I spent 3 days photographing the Whites kitchen which was a new experience for me, as although I had done photography at college I had never tried it in this context before. It proved to be a real challenge but I was pleased with the results, some of the images I feel would work as stand alone pieces that could be featured in the shop.
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